Ford Philanthropy Takes a Bold Leap with ‘Building Together’ Initiative

Ford philanthropy is entering a transformative era with the launch of its new initiative, Ford Building Together, a community-centric program aimed at enhancing disaster response and boosting grassroots-level impact. This ambitious effort brings together Ford’s corporate leadership, employees, dealership network, and trusted nonprofit partners to tackle social challenges with unified strength.

Ford Philanthropy Strengthens Disaster Relief Strategy

At the heart of the Ford Building Together initiative is a reimagined approach to disaster response. Ford has long supported relief efforts through monetary donations and logistical support. Now, the company is using its full organizational resources — from its nationwide dealership network to employee volunteering hours — to expand its community outreach.

Mary Culler, President of Ford Philanthropy, explained, “We realized we had more to offer beyond financial aid. Our company has a workforce passionate about volunteering, a vast dealer network, and vehicles that can aid in crisis situations. This is our chance to give back in a more meaningful way.”

Empowering Employees: 56 Hours of Volunteer Time

As part of the new strategy, Ford philanthropy has significantly increased its Volunteer Paid Time Off policy. Employees can now take 56 hours annually—up from 16—to volunteer with one of four partner nonprofits: the American Red Cross, Feeding America, Habitat for Humanity, and Team Rubicon.

This move has already led to a 56% increase in employee volunteering. By giving workers the time and resources to serve their communities, Ford is not only amplifying its social impact but also instilling a deeper sense of purpose among its workforce.

Dealerships Become Community Hubs

In a first for Ford philanthropy, the initiative actively engages Ford dealerships nationwide. Dealers are taking part in blood drives, food collections, disaster training seminars, and housing material donations. For example, Ford dealers in Texas are helping Feeding America by collecting and distributing food, while those in Minnesota are supporting Habitat for Humanity with tools and building supplies.

Ford Executive Chair Bill Ford emphasized this unprecedented collaboration: “By activating our national dealership network, we’re scaling up our philanthropic work like never before.”

Actor Bryan Cranston Lends His Voice to the Cause

To boost public awareness, Ford philanthropy enlisted actor Bryan Cranston, who is already known as the voice behind many Ford commercials. Cranston has worked with Ford on past relief efforts in Puerto Rico and is now lending his voice to the Ford Building Together campaign videos.

“Bryan is one of the most dedicated philanthropic individuals I know,” said Culler. “He approached us and asked how he could help amplify the impact of our work. His support brings more visibility and trust to what we’re doing.”

$7 Million Donation and Vehicle Loans for Nonprofits

Financially, Ford philanthropy is backing its commitments with a $7 million donation to its four partner organizations. In addition, Ford is expanding its fleet of loaner vehicles that nonprofits can use during emergencies.

These vehicles will support disaster zones with transportation for food, supplies, and even people. Earlier this year, Ford’s vehicle support played a key role in aiding California wildfire victims. With Ford and its dealers collectively donating over $465,000, communities received immediate aid for food, housing, and clothing.

Tangible Impact in Local Communities

So far, Ford philanthropy has kicked off over 75 activations nationwide. From Michigan to Colorado, Ford dealerships are stepping into roles as relief facilitators. In Colorado, for instance, local dealers are holding free disaster preparedness workshops in wildfire-prone areas. This hands-on local engagement underscores Ford’s vision of grassroots transformation.

Mary Culler noted, “We’re building resilience, not just providing relief. The goal is to make sure communities are better prepared for the next crisis.”

A Broader Vision for the Future of Ford Philanthropy

What sets Ford philanthropy apart in this initiative is its long-term vision. Ford has already invested over $2.4 billion in community programs over the past 40 years. But Ford Building Together is the first time the company has fully integrated its corporate assets into one focused effort to empower communities nationwide.

With economic uncertainties leading to a decline in donor participation, Ford’s support comes at a critical time. According to the Association of Fundraising Professionals, small donor contributions fell by 8.8% last year. Ford’s timely engagement is helping fill this crucial gap.

Driving Change with Unity and Purpose

Ford’s approach signals a new chapter for corporate social responsibility. Instead of simply writing checks, Ford philanthropy is leading a model where corporate resources, employee passion, and dealership presence work hand-in-hand with nonprofits.

As Ford’s leaders put it: “This is not just charity—it’s a coordinated effort to make long-lasting change.”

Through its Ford Building Together initiative, Ford is demonstrating that when a corporation unites its people and partners under one vision, it can create powerful, scalable impact. With growing community needs and shrinking nonprofit budgets, this model of integrated philanthropy could become the gold standard for socially responsible businesses.

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